Clarity for Multicultural Brands

I help businesses connect with the Hispanic market and then some, creating brands that stay strong past cultural, political, and technological changes.
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Your organization is getting ready for a major shift, and time isn’t your biggest resource to assess your company’s brand equity to prepare for this transformation.

You will need a brand strategy to audit your name, just cause, standing, & trajectory as you expand into this new space.

Martínez Calderón Co.


A community-first, international-second, creative agency located in Washington, DC.

While The Co. has worked across various industries, it specializes in social enterprise, & the independent creative market.

The Co. is led by Saïd Martínez Calderón, a Mexico City native who has cooperated with creative teams for 15 years in branding, marketing, web design, & web development in DC.

Free Course Strategies

Different brands are at different stages, and my live workshops aren’t for everyone who needs brand strategy. Learn how to launch a brand from idea & proof of concept to your first paying customer or sold product at your own pace.

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