About The Co.
Storytelling is the most powerful way to captivate audiences and convert them into loyal fans of your brand that not only subscribe to your messaging, but feel empowered enough to share it with those around them.
Clarity is how disjointed brands can get their act together and write stories people will give a damn about.
Martínez Calderón Co or The Co. is a virtual brand consultancy with specific expertise. My aim is to become Washington DC’s most visible brand strategy & marketing agency to empower socially-conscious brands and immigrant entrepreneurs to connect with diverse audiences through bilingual, community-focused, and radically progressive branding strategies that challenge the status quo and drive meaningful impact.
What I can do for your business
When it comes to branding, I specialize in creating a cohesive and compelling narrative that speaks to bot your internal and external audiences.
The Co. will work with you to help build both your internal brand voice to get to the core of your why and solidify your purpose to build on your external brand identity to cultivate the desired conversations about who you are and what you do, by your audience.
How my branding services benefit your business
- Internal Brand Voice: We help you uncover and articulate the essence of your brand, ensuring every team member understands and embodies your core values.
- External Brand Identity: From logos to taglines, we craft a visual and verbal identity that resonates with your target audience.
- Engagement: Build stronger relationships with your customers by sparking conversations that reflect your brand’s mission and values.
- Consistency: Ensure every touchpoint, from social media to customer service, consistently reflects your brand’s identity.
By partnering with us, you’ll not only define who you are but also communicate it effectively to the world. This leads to increased brand recognition, customer loyalty, and a competitive edge in the market.
Why Choose The Co.?
Expertise: My team has years of experience in brand strategy and execution.
Customization: I tailor our approach to fit your unique business needs.
Results-Driven: My ultimate goal is to drive growth and success for your business.
I will work as your Creative & Web Design Director to lead your web design & development project. With over 15 years of building websites from scratch and with templates, I not only build beautiful websites, but powerful online platforms to build your brand.
The process is simple, but focused & transparent.
As a social entrepreneur, you understand that doing good and doing well are not mutually exclusive. There don’t have to be losers in order for you to win and you don’t prey on scarcity.
Let The Co. help your campaigns create multicultural impact; specifically for creative initiatives. My team’s combined skills in branding, identity design, search engine optimization (SEO), marketing, web design + graphic design, wrapped up with a deep seeded knowledge of multicultural audiences, specifically Hispanic behavioral insights, creates a profound platform for market impact.
Do good. Do well. Green is good.
How my team works with yours.
Branding
We help you build a strong, cohesive brand that resonates with your audience.
Copywriting
Our team crafts compelling copy that captures your brand’s voice and engages your target market.
Social Media
We manage your social media presence to enhance engagement and grow your follower base.
Analytics
Leverage our data-driven insights to make informed decisions and optimize your strategies.
Web Development
From design to deployment, we create websites that are both visually stunning and highly functional.
Email Marketing
Boost your communication with personalized, effective email campaigns.
SEO
Improve your online visibility and attract more organic traffic with our expert SEO services.
What Copywriting Services Are Available?
Copywriting services encompass a wide range of specialties, all designed to help businesses communicate effectively with their audience. Here are some of the key copywriting services you can consider:
1. Website Copywriting
Every business needs a compelling online presence. Website copywriting services focus on creating engaging and persuasive content for your website pages, such as the homepage, About Us, product descriptions, and service pages. The goal is to not only inform but also convert visitors into customers.
2. SEO Copywriting
Optimizing your content for search engines is crucial for online visibility. SEO copywriting involves creating content that is rich with relevant keywords but still reads naturally to humans. This helps your website rank higher in search engine results, driving more organic traffic to your site.
3. Blog Writing
Maintaining an active blog can position your business as a thought leader in your industry. Professional blog writing services ensure that your blog posts are well-researched, engaging, and optimized for SEO. Topics can range from industry trends to how-to guides and company updates.
4. Email Marketing
Email remains one of the most effective marketing channels. Copywriting for email marketing includes crafting compelling subject lines and body text for newsletters, promotional emails, and automated email sequences. These services aim to increase open rates, click-through rates, and conversions.
5. Social Media Content
Social media platforms are essential for brand engagement. Copywriting services for social media include creating posts, captions, and ad copy tailored to each platform, whether it’s Facebook, Instagram, LinkedIn, or Twitter. This type of content is designed to grab attention and encourage interaction.
6. Ad Copywriting
Effective ad copy can significantly boost your marketing campaigns. Whether it’s for Google Ads, Facebook Ads, or traditional media like print and TV, ad copywriting services focus on creating short, impactful messages that prompt immediate action from your audience.
7. Sales Letters and Direct Mail
Even in the digital age, traditional sales letters and direct mail are still effective. These services involve writing persuasive letters and brochures designed to generate leads and sales. The copy is tailored to resonate with the target audience and drive them to take action.
8. Product Descriptions
When selling products online, the description can make or break a sale. Professional copywriting services ensure that your product descriptions are detailed, engaging, and optimized for both SEO and conversions. Features and benefits are highlighted to entice potential buyers.
9. Video Script Writing
Videos are a powerful marketing tool. Copywriting for video scripts includes writing concise, engaging scripts for various types of videos such as explainer videos, promotional videos, and product demos. The scripts are crafted to convey your message clearly and compellingly.
By engaging professional copywriting services, you can ensure that all your written content is strategic, compelling, and geared towards achieving your business goals.
Comprehensive Analytics Services
Our company offers a wide range of analytics services designed to cater to diverse business needs. Here’s a breakdown:
Performance Tracking
Our performance tracking solutions allow you to monitor key metrics in real-time. Using tools like Google Analytics, we provide insights into website traffic, user behavior, and conversion rates. This data helps you understand what is driving traffic and what is causing potential drop-offs.
Customer Insights
We offer detailed customer analytics to help you get to know your audience better. By leveraging platforms like Adobe Analytics, we can deliver insights into customer demographics, preferences, and purchasing patterns. These insights are crucial for tailoring marketing efforts and improving customer engagement.
Predictive Analytics
Our predictive analytics services use advanced algorithms and machine learning models to forecast future trends. Whether it’s predicting customer churn, sales forecasting, or market trend analysis, our predictive models provide actionable insights that allow you to stay ahead of the competition.
Campaign Analysis
Understand the effectiveness of your marketing campaigns with our campaign analysis services. We utilize tools like HubSpot and SEMrush to measure key performance indicators such as click-through rates, cost per acquisition, and return on investment. This enables you to refine your strategies and maximize campaign performance.
Business Intelligence
Turn your data into actionable insights with our business intelligence services. We implement and manage BI tools like Tableau and Power BI to create interactive dashboards and reports. This allows you to visualize critical business metrics and make informed decisions quickly.
Custom Reporting
We recognize that each business has unique needs, which is why we offer custom reporting services. Tailored to fit specific objectives, our reports provide a detailed analysis of relevant metrics. We ensure that you have the information needed to drive your business forward.
By integrating these analytics services, we help businesses make data-driven decisions that lead to greater efficiency and profitability.
Email Marketing
Absolutely, our company can help you with email marketing. We offer a comprehensive suite of services tailored to create, manage, and optimize your email campaigns. Here’s how we can elevate your email marketing strategy:
- Custom Email Design: Crafting visually appealing and impactful emails that reflect your brand’s identity.
- Segmentation and Personalization: Targeting your audience more effectively by segmenting email lists and personalizing content for improved engagement.
- Automated Campaigns: Streamlining your marketing efforts with automated follow-ups, welcome series, and re-engagement campaigns.
- Performance Analytics: Providing detailed reports to track open rates, click-through rates, and overall ROI, allowing for data-driven decision-making.
- A/B Testing: Experimenting with subject lines, send times, and content variations to optimize the performance of your campaigns.
We utilize renowned tools like Mailchimp Klaviyo, and HubSpot to ensure your emails reach the right audience at the right time. Let us handle your email marketing so you can focus on other aspects of your business.
Own a clear voice that says who you are; or better yet, one that says who you aren't; and match with an audience that gives a damn about why.
An independent & minority owned creative agency.
Saïd Martínez Calderón
Founder
Originally from Mexico City and now living and working in Washington, DC, I was brought to this country as an undocumented immigrant at five years old.
Now, fully documented, educated, and strongly opinionated, I’ve made my career as a graphic and web designer for over 15 years, working with brands (and at times embarrassed) such as The World Bank, AARP, GEICO, and DELL.
I founded Martínez Calderón Co. to collaborate and cooperate with other brands that recognize the importance of augmenting the inevitable voice of our multicultural heritage.
If we are to truly embrace this social experiment we keep calling a melting pot, we must recognize that to be American doesn’t simply mean that we speak good English.
That is the privilege that I currently find myself in, to work alongside people that truly embrace our diversity.
Let’s make some cool stuff happen!
How can The Co assist with social media management?
Managing social media effectively is crucial for brand visibility and engagement in today’s digital landscape. Our company offers a comprehensive suite of services designed to elevate your social media presence and drive measurable results.
Customized Social Media Strategies
We start by understanding your business goals and target audience. This allows us to create tailored social media strategies that resonate with your followers and drive engagement.
Content Creation and Curation
Quality content is king. Our team of skilled content creators and curators produce engaging posts, eye-catching graphics, and compelling videos. We ensure your content aligns with platform best practices and trends to maximize reach.
Scheduling and Automation
Time management is key in social media. Utilizing tools like Hootsuite, Buffer, and Sprout Social, we schedule posts at optimal times for your audience. This ensures consistent posting that keeps your brand top-of-mind without overwhelming your schedule.
Community Management
Building a loyal community requires active engagement. Our team monitors your social media channels, interacts with followers, and responds to comments and messages promptly. We foster a positive and engaging environment that builds strong customer relationships.
Analytics and Reporting
Tracking performance is essential for improvement. We provide detailed analytics and reports, using platforms like Google Analytics and Sprinklr, to measure the success of your social media campaigns. This data-driven approach allows us to refine strategies and enhance overall effectiveness.
Paid Social Advertising
Organic reach can only go so far. We manage paid social advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter. Our experts optimize ad spend, targeting, and creative content to ensure maximum return on investment (ROI).
By leveraging these robust social media management services, we help your company not only increase online visibility but also build a stronger, more engaged community.