The Brand Audit for Established Leadership

Your company’s at a turning point—maybe you’re gearing up for serious growth, bringing in new leadership, eyeing an acquisition, or about to launch a big new product. And right now, you’ve got a prime opportunity to dig into what your brand stands for, measure its equity, and ask, “Is it time for a rebrand?”

This course is built for leaders like you—organizations with serious revenue who understand the value of aligning brand with purpose. Brand Equity Reset doesn’t mess around with logo redesigns or surface-level tweaks. Instead, we’re talking about strategy that makes a difference: assessing your brand equity from the ground up and setting a new course rooted in inclusivity, environmental consciousness, and genuine respect for the people who drive your business forward. If you’re ready for a brand that reflects today’s values and sets you apart tomorrow, keep reading.

What This Course Brings to the Table

Real Strategic Alignment for Your Leadership Team

No fluff, no frills. With just 1-3 key decision-makers in the room, we’ll focus on deep, actionable brand strategy that puts your company’s vision and purpose front and center. You’ll walk away with a concrete path forward that’s digestible enough to delegate but powerful enough to drive real, lasting change.

Brand Loyalty and Perception That Go Beyond the Buzzwords

Let’s be honest—your customers and employees aren’t buying your BS. They want brands that walk the talk. By the end of this course, you’ll have a brand that’s as compelling on the inside as it is on the outside. With a fresh alignment on equity, inclusion, and sustainability, you could see 20-30% higher employee engagement and 25% growth in customer satisfaction in year one.

Positioning for the Long Game

This isn’t just a rebrand; it’s a recalibration. After a deep dive into your brand equity, you’ll be ready to handle the twists and turns of rapid growth, leadership shifts, or a full-on acquisition. You’re building a brand that holds its own, no matter how big the stakes get.

What Kind of Results Are We Talking About?

Here’s what a purpose-driven brand can do for you:

• 10-15% Drop in Employee Turnover: People stay when they see purpose. Aligning your brand and culture builds loyalty from the inside out.
• 15-20% Revenue Growth: A brand with depth attracts customers who actually stick around. We’re talking genuine loyalty that translates into serious revenue.
• 50-75% Buy-In Across Departments: With a clear direction from a handful of top players, alignment becomes second nature. No more brand confusion—everyone’s on the same page.

Ongoing Support and Growth Check-Ins

Quarterly Check-Ins
Growth takes time, and so does brand alignment. With quarterly check-ins, we’ll review progress, make adjustments, and keep you on track. These are powerful opportunities to ensure your brand is moving forward and help your team stay focused on what matters.

Upsell Option: Customized Branding and Strategy Support
If you’re hungry for more, we’ve got you. You’ll have access to add-ons like personalized workshops, in-depth digital strategy audits, or even on-site consulting to take your brand further. Consider it ongoing support for a brand that keeps evolving right alongside you.

Ready to Align Your Brand for Impactful Growth?

This course is your chance to take a hard look at your brand and figure out what it stands for in a world that’s constantly changing. Brand Equity Reset isn’t about polishing up your image—it’s about building a brand with substance that employees, customers, and stakeholders can believe in.

So if you’re at a major turning point and ready to transform your brand, let’s get to work.