Insights

For brands seeking to effectively reach Hispanic consumers, marketing efforts require much more strategic thought than simply translating ads and campaigns into Spanish. While language is an important component, truly connecting with this large and influential audience necessitates a deeper understanding of the values, motivations, and cultural nuances that matter most.

 

The origins of Hispanic Heritage Month.

The origins of Hispanic Heritage Month.

Hispanic Heritage Month Celebrated from September 15th to October 15th in the United States, is a time to honor the diverse and rich contributions of Hispanic and Latinx communities. However, while this annual observance holds great significance, it is essential to...

How Hispanic tv is reshaping the entertainment landscape.

How Hispanic tv is reshaping the entertainment landscape.

A new era of Hispanic storytelling is reshaping television and smashing tired stereotypes. Authentic shows that capture the richness of Latinx experiences are heating up screens both in the US and worldwide. Forget the one-dimensional maids, criminals, and exaggerated...

The Growing impact of Hispanic influencers on mainstream America.

The Growing impact of Hispanic influencers on mainstream America.

Pero like, ¡soy un influencer! Social media has given a powerful platform to dynamic new voices representing the rich diversity of the Hispanic community. Hispanic influencers across categories - from beauty, food and fashion to comedy, literature, activism, music and...

Yahritza y su Esencia, and a PR lesson brands can learn from.

Yahritza y su Esencia, and a PR lesson brands can learn from.

A lesson taught by Yahritza y Su Esencia The Mexican-American pop star Yahritza has faced significant backlash in recent weeks over controversial comments she made about Mexico during a magazine interview. When asked about her heritage, Yahritza stated that she was...

Hispanic shopping: one size does not fit all generations.

Hispanic shopping: one size does not fit all generations.

The Hispanic market represents a critical and rapidly growing demographic for brands today. However, marketers who take a one-size-fits-all approach to targeting this diverse community are missing key opportunities for connection. Generational divides shape distinct...

Unleashing the purchase power of Hispanic businesses.

Unleashing the purchase power of Hispanic businesses.

In today's ever-evolving business landscape, understanding and effectively engaging with diverse demographics is crucial for brand success. Among the fastest-growing and most influential segments of the U.S. economy are Hispanic businesses. This demographic not only...

How Che Guevara became a commodified commercial brand.

How Che Guevara became a commodified commercial brand.

Hasta siempre, comandante. Ernesto "Che" Guevara was an Argentine Marxist revolutionary and guerrilla leader who became a major figure of the Cuban Revolution in the 1950s. As a leading theorist and tactician of guerrilla warfare, Guevara helped Fidel Castro's 26th of...

Why do niche brands matter to the Hispanic market?

Why do niche brands matter to the Hispanic market?

A brand that is niche specific has several advantages over a brand that targets a broader audience and the list below will highlight some ideas so that you start looking like the freshly cut avocado that looks like it went to private school. Be niche like you give a...

How to navigate the nuances of Hispanic & Latino labels.

How to navigate the nuances of Hispanic & Latino labels.

Latino VS Latina VS Latine VS Latinx The terms Latino, Latine, Latinx, and Hispanic refer to people living in the United States who trace their ancestry to Latin America and Spain. There is an ongoing debate about which of these terms is most appropriate and...

How to pick your new business name.

How to pick your new business name.

Choosing a business name is an important decision, as it can impact how customers perceive your brand. Here are some steps to follow to pick a new business name: Brainstorm keywords and concepts related to your business: Make a list of words that describe your...

How sound reinforces a thorough & intentional brand experience.

How sound reinforces a thorough & intentional brand experience.

Sound can play an important role in reinforcing a thorough and intentional brand experience by creating a distinct audio identity that enhances brand recognition and emotional connection with customers. Here are some ways in which sound can benefit the reinforcement...

Launch a creative e-commerce brand without funding in one week.

Launch a creative e-commerce brand without funding in one week.

Starting any e-commerce business with no funding can be a challenging task, but not impossible. Here are some steps you can take to launch a profitable e-commerce business in less than 30 days with limited resources: What I'll cover: Choose a niche Market research Set...

Spanglish in advertising: how to better reach Hispanics.

Spanglish in advertising: how to better reach Hispanics.

With over 60 million Hispanics representing the second largest ethnic demographic in the United States, brands are keen to connect with this influential consumer segment. One strategy is integrating Spanglish into advertising efforts. When used judiciously, Spanglish...

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