Expertise: an ethnographic approach to brand strategy.
The Brandstorm Método™ – Your new ride or die process to break into the Hispanic market.
Our discovery process with our collaborators, aka our clients, is to first understand why we started this conversation at all.
Many client leads approach The Co. with their end game in mind.
However, clients need to understand and respect the process so that they may separate their individual, or even company collective subjectivity of what their wider Hispanic audience may be about.
The first pitfall we want to avoid is to throw buzzwords around, like cultured, modern, or sophisticated.
While there is no such thing as objectivity, we want to get a consensus of what we mean when we say these words, contextually.
Together, we can build a mosaic that all relevant stakeholders can understand and champion.
Be they may stories, dreams, nostalgia, food, art, symbols…we’ll align a common language to engage a diverse audience.
01: The Kick-off Call
You have questions, skepticism, and want to believe. Click the button below and book a quick, 10-min call and speak with our founder as to what your objections might be.
We’ll let you know what we do and how we do it; then, it’s your turn.
This isn’t a sales or strategy call. It’s a simple Q&A where you can ask anything to assess whether or not we both think we could work with each other.
02: The Brandstorm Método™
We start our engagement with a two to four hour Zoom interview where I’ll listen to everything you have to tell me about your organization — who you are, who you serve, how you serve them, and most importantly, WHY.
How many other boring companies have offered you this, right?
However, we’ll uncover a brand + marketing strategy from the ground up. One that sparks interest, is met with emotion, and cultivates loyal relationships.
We’ll look to help you unlock opportunities to better position your brand as the go-to authority of your expertise and the solutions you’re already offering, but in a less 9-5 corporate angle.
At the end of this session, you’ll get a neat and tidy & recommendations list in the form of a pdf.
Take it, run with it on your own, give it to your internal team, or keep us on to do it for you.
This offer is yours for a cool $650 USD.
03: Brand Identity Implementation
If you already have another designer/developer in mind you’d rather work with to implement your game plan, you’re more than welcome to go your way (we encourage it since the level of investment is much pricier and you could find less expensive designers on Upwork).
However, if you want to stick around and get the branding + marketing your organization needs as of right now, we’re going to go full-speed with your identity system: logo, website, social media, marketing & automations (where applicable).
The key asset will be your brand book because it’ll be your source of truth for all other assets you create to cultivate a cohesive brand story.
This engagement starts at $5000 USD, depending on your specific needs.