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Master the SEO Science Behind Google Search Results

By Saïd Categories: Director, Scale
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About Course

This SEO action plan is a hands-on course designed to cut through the noise and give you clear, actionable steps to optimize your website for search engines. Whether you’re an entrepreneur, content creator, or marketing professional, this course guides you through SEO fundamentals and advanced tactics that can improve your website’s visibility, attract more visitors, and convert them into loyal customers.

Starting with a short diagnostic process to understand your specific goals, the course tailors your learning path based on what matters most—be it organic traffic, leads, or sales. You’ll learn to:

  • Conduct effective keyword research.
  • Create SEO-friendly content that ranks.
  • Perform technical audits to fix site issues.
  • Build high-quality backlinks without spammy practices.
  • Monitor and measure performance using analytics.

Each lesson concludes with a practical action task to implement what you’ve learned immediately. By the end, you’ll have a personalized SEO plan aligned with your objectives and the tools to adapt as search algorithms evolve.

Whether you’re just starting out or looking to refine your strategy, this course provides a comprehensive, step-by-step SEO roadmap.

NOTE: This course is still under development, but I wanted to outline the course objectives so you could bookmark it and get a reminder when it’s fully live.

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What Will You Learn?

  • How to define SEO goals and align them with business outcomes.
  • Techniques to perform keyword research and identify ranking opportunities.
  • How to create optimized, engaging content that drives organic traffic.
  • Fixing common technical SEO issues like broken links and site speed.
  • Building authority through ethical link-building practices.
  • Using tools like Google Analytics and Search Console to track success.

Course Content

1: Defining Your SEO Goals
Clarify your goals to define your SEO focus—traffic, leads, sales, or authority.

  • The Importance of SEO Goal-Setting
  • Identifying Your Website’s Purpose
  • Choosing Relevant SEO Metrics
  • Lesson Task

2: Keyword Research & Planning
Learn to find and prioritize keywords that match user intent and drive traffic.

3: Content Optimization Basics
Create engaging, optimized content that answers user questions and ranks high.

4: Technical SEO Made Simple
Fix critical website errors like slow loading, mobile issues, and crawl errors.

5: Backlink Building for Authority
Discover ethical ways to build high-quality backlinks that boost rankings.

6: Measuring & Adjusting Your Strategy
Monitor your progress using analytics and tweak your strategy for long-term success.