Launch a Purpose-led Business in 5 Days → Martínez Calderón Co.

About Course

You’ve spent time uncovering your purpose, defining your Ikigai, and exploring what motivates you—now, it’s time to put it all to the test. Sprint Your Purpose is for founders who want to validate an idea fast without needing a huge network or audience. In just five days, this course will help you validate a business idea, new feature, or service offering, using your warm circle as your first “focus group.” This sprint requires focus, commitment, and willingness to challenge assumptions.

This course is designed to give you a step-by-step, sprint-based framework as a beginner, allowing you to go from concept to validated product with minimal investment. Perfect when you’re ready to move quickly and learn fast. This course enables you to validate your idea with actual customers, allowing you to make an informed go/no-go decision by Day 5, so you can confidently pursue the right next steps.

Enroll for free to learn proven steps to quickly gather feedback, prototype, and refine—all without needing a tech team.

Map your purpose to a business model: Learn how to link your self-discovery insights to a real-world solution people want.
Create a fast prototype that conveys your idea’s value proposition and addresses real problems.
Conduct effective user interviews with friends, family, and warm connections.
Validate or pivot based on clear, feasible indicators rather than waiting for large-scale feedback.

Course Content

1: Defining Your Purpose-Driven Goal
Start with clarity by mapping out how your purpose aligns with a tangible business goal. We’ll revisit your Ikigai to set a specific, customer-focused intention for your sprint, identifying the problem you solve and the people you aim to help.

Transforming Purpose into Actionable Goals
Customer Problem Discovery

00:00
Establishing Success Indicators
Sprint Questions

00:00

2: Mapping Your Customer’s Journey
To resonate with customers, you must understand their journey. This module walks you through creating a simplified customer journey map that reveals pain points, motivations, and the key moment where your solution has the greatest impact.

3: Ideation & Prototyping on a Budget
Now, it's time to translate your insights into a simple, cost-effective prototype that shows your idea’s value. We’ll cover lightning demos, sketching solutions, and the basics of prototyping for service and product ideas.

4: Testing with Warm Leads
With your prototype ready, you’ll conduct user testing using friends, family, and close contacts as your first audience. This module teaches effective interview techniques and how to interpret feedback meaningfully without bias.

5: Analyzing Results and Making Your Decision
The final module focuses on synthesizing your feedback, identifying actionable insights, and making an informed go/no-go decision. You’ll learn to turn insights into clear next steps, whether it's refining the concept, pivoting, or moving forward to launch.

Launch a Purpose-led Business in 5 Days

About Course

What Will You Learn?

Course Content

1: Defining Your Purpose-Driven Goal
Start with clarity by mapping out how your purpose aligns with a tangible business goal. We’ll revisit your Ikigai to set a specific, customer-focused intention for your sprint, identifying the problem you solve and the people you aim to help.

Transforming Purpose into Actionable Goals

Customer Problem Discovery

Establishing Success Indicators

Sprint Questions

2: Mapping Your Customer’s Journey
To resonate with customers, you must understand their journey. This module walks you through creating a simplified customer journey map that reveals pain points, motivations, and the key moment where your solution has the greatest impact.

1: Customer Identification – Who They Are, and Why They Care

2: Journey Stages – Steps Customers Take Before, During, and After

3: Pain Point Analysis – Pinpointing Where the Journey Breaks

4: Defining the Core Moment – When Your Solution Becomes Irresistible

3: Ideation & Prototyping on a Budget
Now, it's time to translate your insights into a simple, cost-effective prototype that shows your idea’s value. We’ll cover lightning demos, sketching solutions, and the basics of prototyping for service and product ideas.

1: Lightning Demos – Learning from Indirect Competitors

2: Brainstorm & Sketch Solutions – Turning Ideas into Visuals

3: Prototyping Basics – Digital & Physical Prototype Options

4: Building Your Prototype – Choose the Type That Works for You

4: Testing with Warm Leads
With your prototype ready, you’ll conduct user testing using friends, family, and close contacts as your first audience. This module teaches effective interview techniques and how to interpret feedback meaningfully without bias.

1: Conducting Interviews – Do’s and Don’ts for Meaningful Feedback

2: Crafting a Test Script – What to Ask and How to Get Honest Answers

3: Setting Success Criteria – Defining Feedback That Matters

4: Data Gathering & Analysis – Finding Patterns in Responses

1: Interpreting Feedback – Analyzing What Your Users Told You

2: Identifying Patterns – Sorting Data to Reveal Core Insights

3: Decision-Making Framework – Go, No-Go, or Pivot?

4: Next Steps Planning – Outlining a 30-Day Action Plan

About Course

What Will You Learn?

Course Content

1: Defining Your Purpose-Driven Goal Start with clarity by mapping out how your purpose aligns with a tangible business goal. We’ll revisit your Ikigai to set a specific, customer-focused intention for your sprint, identifying the problem you solve and the people you aim to help.

Transforming Purpose into Actionable Goals

Customer Problem Discovery

Establishing Success Indicators

Sprint Questions

2: Mapping Your Customer’s Journey To resonate with customers, you must understand their journey. This module walks you through creating a simplified customer journey map that reveals pain points, motivations, and the key moment where your solution has the greatest impact.

1: Customer Identification – Who They Are, and Why They Care

2: Journey Stages – Steps Customers Take Before, During, and After

3: Pain Point Analysis – Pinpointing Where the Journey Breaks

4: Defining the Core Moment – When Your Solution Becomes Irresistible

3: Ideation & Prototyping on a Budget Now, it's time to translate your insights into a simple, cost-effective prototype that shows your idea’s value. We’ll cover lightning demos, sketching solutions, and the basics of prototyping for service and product ideas.

1: Lightning Demos – Learning from Indirect Competitors

2: Brainstorm & Sketch Solutions – Turning Ideas into Visuals

3: Prototyping Basics – Digital & Physical Prototype Options

4: Building Your Prototype – Choose the Type That Works for You

4: Testing with Warm Leads With your prototype ready, you’ll conduct user testing using friends, family, and close contacts as your first audience. This module teaches effective interview techniques and how to interpret feedback meaningfully without bias.

1: Conducting Interviews – Do’s and Don’ts for Meaningful Feedback

2: Crafting a Test Script – What to Ask and How to Get Honest Answers

3: Setting Success Criteria – Defining Feedback That Matters

4: Data Gathering & Analysis – Finding Patterns in Responses

1: Interpreting Feedback – Analyzing What Your Users Told You

2: Identifying Patterns – Sorting Data to Reveal Core Insights

3: Decision-Making Framework – Go, No-Go, or Pivot?

4: Next Steps Planning – Outlining a 30-Day Action Plan

1: Defining Your Purpose-Driven Goal
Start with clarity by mapping out how your purpose aligns with a tangible business goal. We’ll revisit your Ikigai to set a specific, customer-focused intention for your sprint, identifying the problem you solve and the people you aim to help.

2: Mapping Your Customer’s Journey
To resonate with customers, you must understand their journey. This module walks you through creating a simplified customer journey map that reveals pain points, motivations, and the key moment where your solution has the greatest impact.

3: Ideation & Prototyping on a Budget
Now, it's time to translate your insights into a simple, cost-effective prototype that shows your idea’s value. We’ll cover lightning demos, sketching solutions, and the basics of prototyping for service and product ideas.

4: Testing with Warm Leads
With your prototype ready, you’ll conduct user testing using friends, family, and close contacts as your first audience. This module teaches effective interview techniques and how to interpret feedback meaningfully without bias.