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The Brand Audit for Solopreneurs & Small Teams

By Saïd Categories: Foundations, Lead
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About Course

Many of you have wonderful ideas and ambitious projects you’d love to see to fruition. Whatever your reason for not taking me on as your brand strategy partner right now has been, I don’t want to see you lose momentum after having gone through the tough but honest process of finding your Ikigai and pushing through that week-long intense Purpose Sprint.

This course is specifically designed for you, the solopreneur, and the rare small teams who need to create a powerful, authentic brand without the complexity of corporate-style branding processes. Built for entrepreneurs who want to take ownership of their brand’s identity and impact, this course is both accessible and comprehensive, guiding participants step-by-step through the essentials of brand building, from strategy to design.

By the end of this course, you will have crafted a clear brand purpose, vision, and positioning statement that speaks directly to their audience. You’ll develop a compelling core message and set up the foundational elements of a strong brand identity, empowering you to stand out in your market.

This course is the Brandstorm Audit workshop I currently offer to do with you for $666, but I am now giving it to you for free.

Keep going; don’t lose momentum. You’ve already chosen direction in finding your purpose. You have validated your idea, maybe even have had a few paying clients or sold your first products.

Now, with the knowledge you possess that you CAN do this, apply the lessons in this course to tighten your message and truly be proud of the brand you’re nurturing to fulfill that purpose.

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What Will You Learn?

  • Identify your brand's core purpose, mission, and vision.
  • Analyze your target audience and competitors to craft a unique brand position.
  • Create a brand personality, voice, and messaging framework that resonates with your audience.
  • Design a cohesive visual brand identity system, including a style guide.
  • Develop a brand story that aligns with your values and audience’s journey.

Course Content

1. Discover Your Brand’s Substance
Learn how to uncover the foundational elements that make your brand unique. Explore your brand's purpose, values, and key differentiators through practical exercises. Understand your target audience's needs, pain points, and aspirations to ensure your brand resonates authentically. Develop clear brand attributes that will guide all future branding decisions.

  • 1.1: Finding Your Brand Purpose
  • Crafting Your Brand Purpose Statement
  • 1.2. Projecting Your Brand Vision
  • Crafting Your Brand Vision Statement
  • 1.3. Bringing Clarity to Your Mission Statement
  • Crafting Your Brand Mission Statement
  • 1.4. Developing Core Brand Values
  • Crafting Your Core Brand Values Statement

2. Building a Positioning Strategy
Master the art of positioning your brand effectively in the market. Analyze your competitive landscape, identify market gaps, and define your unique value proposition. Learn how to craft a compelling positioning statement that clearly communicates your brand's unique benefits and advantages. Develop strategies to own a distinct position in your customers' minds.

3. Defining Your Brand Persona
Transform your brand into a relatable character that connects with your audience. Develop your brand's personality traits, voice, and communication style. Learn how to maintain consistency across all touchpoints while remaining authentic and engaging. Create guidelines for your brand's tone and manner that reflect your values and resonate with your target audience.

4. Creating a Core Message Framework
Build a comprehensive messaging system that articulates your brand's value consistently. Develop your brand's key messages, tagline, and elevator pitch. Learn how to adapt your core messages for different audiences and channels while maintaining their essence. Create a message hierarchy that guides all your brand communications.

5. Building Your Brand Story
Craft a compelling narrative that brings your brand to life. Learn storytelling techniques that create emotional connections with your audience. Develop your brand's origin story, mission, and vision in a way that inspires and engages. Master the art of using storytelling elements to make your brand memorable and shareable.

6. Creating a Strategic Visual Identity
Design a cohesive visual system that reflects your brand's essence. Understand the psychology of colors, typography, and imagery in branding. Learn how to develop a visual identity that's both distinctive and versatile across different applications. Create guidelines for maintaining visual consistency while allowing for creative flexibility.

7. Congratulations!
Now that you’ve defined each of these elements, compile everything into a comprehensive, easy-to-navigate document. A well-organized style guide is an invaluable tool for any designer, marketer, or stakeholder who works on your brand. Make sure the style guide is accessible to anyone who needs it, and encourage your team to refer to it frequently as your brand expands. With a solid guide in place, your visual identity will stay clear and aligned, creating a stronger, more cohesive brand experience across all touchpoints.