Neostalgia Art

neostalgia art logo

Branding | Web Design | E-Commerce  | Copywriting | Product Creation | Social Media

Origin

A consequence of having gone to art school that nobody told me about was that you might hate art afterwards.

And after I graduated from the Corcoran College of Art + Design in 2010, I stopped painting.

I stopped painting after I graduated.

In 2021, I started to paint more seriously again. I’m not necessarily an angry person, but I do make angry paintings on occasion; this energy has to go somewhere that is met with less resistance.

I say more seriously because when I did paint after I graduated, and only seldom…I only painted for myself and those close around me. I didn’t try to sell my work and didn’t apply for shows.

But you can only suppress resentment so much. What am I resentful about? The details don’t matter as much as the truth that I’ve started to paint again.

The Name

As you will see in the next ‘Neostalgia’ project that there has been a hardlined segmentation between fine art paintings and digital media design.

Both under the roof of Neostalgia.

It was a name, I selected back in high school when AIM was picking up steam, you forged top eight friendships on MySpace, and there wasn’t a better time to be alive.

I’ve also always admired wit & anyone with clever play-on-words.

So I was naturally impressed with myself when I thought of the new nostalgia.

immibrand discovery
immibrand discovery
immibrand discovery

Colors

Primary

Secondary

Accent

Typography

Headers + Body

Neostalgia’s primary font is PP Gosha Sans. With its gothic slab weights and sudden sharp angles, it is a perfect specimen that emboldens dissent & intellectual brooding of the strong emotions my paintings also depict.

Website

The website is powered by WordPress, running on WooCommerce. It is a robust funnel that is clear and concise from brand awareness, education, and conversions.

A main challenge was to deliver a well-designed website that wasn’t “overly designed” and distract from the actual content, which are more illustrations.

Additional features:

  • flexible payment options
  • secured payment encryptions
  • automated cart abandonment follow-up
  • heat map to record user journeys
  • segmented contact form leads
immibrand website
immibrand website
immibrand website

Product Design

Some of my earliest paintings might be a few from 2013 where I wasn’t selling, but giving them away as wedding gifts. It was my way of finding my children good homes where they could live on a wall and not in my closet.

Then, you can see that I’m still searching for a voice that let’s people know “that’s him.”

In the Wild

Neostalgia is a made up name and it had the good fortune of having all necessary online domain names and social media profiles. Including where I need to distinguish art + design.

Also note that I hold both domain names “neostalgia.art” and “neostalgiaart.com”, which is necessary to cover comms bases when using a .com email address.

  • neostalgia.art
  • facebook.com/NeostalgiaArt
  • instagram.com/neostalgiaart
  • tiktok.com/@neostalgiaart

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