Brand Clarity for Multicultural Brands

Brand strategy & design for labor unions, mental health, DEI consultants, nonprofits, & social enterprises to stay strong past cultural, political, and technological shifts.
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Brand Alignment

Your organization is getting ready for a major shift, and time isn’t your biggest resource to assess your brand’s equity to prepare for this transformation as you expand into this new space.

Martínez Calderón Co.


A community-first, international-second, creative agency located in Washington, DC.

While The Co. has worked across various industries, it focuses on the collective needs of labor unions, DEI, mental health, nonprofits, & social enterprises.

The Co. is led by Saïd Martínez Calderón, a Mexico City native who has cooperated with creative teams for 15 years in branding, marketing, web design, & web development in DC.

Free Resources

All the information I’m giving you for free is also available out there in the wild.

The difference is that I repackaged it in a format that is step-by-step, curated for your entrepreneurial growth.

Saïd helped us increase our sales by $500 in the first month. He accommodated our hectic schedule. We were impressed with his thorough explanations, bilingual support, and eagerness to work with our creative ideas.

Mileydi Z.

Co-Owner, Chimalli Restaurant