For brands seeking to effectively reach their target consumers, marketing efforts require much more strategic thought than blasting the market to see what sticks. While language is an important component, truly connecting with your audience necessitates a deeper understanding of the values, motivations, and cultural nuances that matter most to them.
Hasta siempre, comandante. Ernesto "Che" Guevara was an Argentine Marxist revolutionary and guerrilla leader who became a major figure of the Cuban Revolution in the 1950s. As a leading theorist and tactician of guerrilla warfare, Guevara helped Fidel Castro's 26th of...
A brand that is niche specific has several advantages over a brand that targets a broader audience and the list below will highlight some ideas so that you start looking like the freshly cut avocado that looks like it went to private school. Be niche like you give a...
For companies targeting Hispanic consumers, rebranding can be an impactful way to update their relevance, broaden their appeal, and show their commitment to evolving with this important market. But it needs to be backed up by tangible actions and engagement. Rebrand...
Explore the captivating power of nostalgia in the film Roma. Discover the essence of 1970s Mexico City through the eyes of an indigenous domestic worker.
Latinas have made significant strides in the business world, breaking barriers and achieving remarkable success in various industries.
I've been building in and around the internet for the past 15 years and have used dozens of online services to plan, design, launch and maintain projects. There are tons of freemium services for every recommendation I may have. While I don't want you to spend your...
Latino, Latine, Latinx, and Hispanic refer to people living in the United States who trace their ancestry to Latin America and Spain.
Choosing a business name is an important decision, as it can impact how customers perceive your brand. Here are some steps to follow to pick a new business name: Brainstorm keywords and concepts related to your business: Make a list of words that describe your...
Sound can play an important role in reinforcing a thorough and intentional brand experience by creating a distinct audio identity that enhances brand recognition and emotional connection with customers. Here are some ways in which sound can benefit the reinforcement...
Starting any e-commerce business with no funding can be a challenging task, but not impossible. Here are some steps you can take to launch a profitable e-commerce business in less than 30 days with limited resources: What I'll cover: Choose a niche Market research Set...
Learn how to extract and sell your next business idea. Expert advice from Martínez Calderón Co, a brand strategy consultancy in Washington, DC.
While Spanglish ads can effectively engage Hispanic audiences by reflecting linguistic and cultural nuances, marketers must avoid common pitfalls like clichés, mistranslations, and improper code-switching. The best Spanglish strikes a natural balance between English and Spanish, taps into bicultural identity, and adapts messaging and tone for Hispanic values.
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